As Global Head of Corporate Communications for Amelia, an IPsoft Company, Marie Angselius-Schönbeck is responsible for cultivating the company’s presence in 15 countries. She has extensive experience in all aspects of communications, including several IPOs, corporate communications, internal communications, crisis and issues management, and public relations. Marie is also the primary driver of the Women in AI initiative at Amelia.
“We have entered a time and a phase in history that I believe will be called the ‘hybrid workforce economy,’ with humans and robots working together,” she says. “This development is about technology understanding you, not the other way around. And in order to manage this, we will need a diversified workforce. The current gender gap is stark – 22% of the STEM workforce is female. That needs to change in the future if a business wants to be competitive.”
After examining the results of a survey to better understand why women tend to be underrepresented in technology, Marie realized it was time to take action.
“The responses in the report clearly indicated that women would benefit from more female role models,” she says. “And that is something I was able to help solve together with the brilliant minds I have the fortune to meet within the AI space.”
Prior to joining Amelia, Marie founded a leading communications agency in the Nordics, Angselius Rönn AB, whose clients included brands such as Airbnb and Qlik. She also spent eight years at the JKL Group, advising companies on strategic communications issues, including developing, implementing and managing the PR function for brands within B2B and B2C.
“Young girls and women starting out need more role models,” Marie continues. “We need to elevate these successful women to help them tell their stories and the (spotlight) the diverse range of roles available. Enterprises need to support women to go for more senior positions through mentorship and scholarship programs. AI will transform society – so closing the gender gap is a priority.”
Regarding that transformation, Marie believes that new jobs will be driven by technological advances while existing jobs will be redefined.
“New job roles will emerge from a number of skills – many from interface design, linguistics, content and marketing,” she says. “Hybrid jobs will be created from widely different areas and non-technical jobs will blend with technical jobs. The future is interdisciplinary.”
To attract more women to STEM, Marie says that one consistent finding is that we need to promote more females in STEM fields. When coupled with initiatives from enterprises and educational institutions, it will finally be possible to accelerate the inclusion of women in the workforce.
“According to the World Economic Forum, the key to future jobs will be skills such as analytical thinking, creativity, leadership abilities and emotional intelligence for the 133 million new jobs of tomorrow,” she says. “And according to a recent EY survey on the future of talent in Europe, 41% of respondents highlighted that promoting female participation in science, technology, engineering and mathematics is a top policy initiative likely to have the biggest impact on the labor market.”