FuturaCorp: Artificial Intelligence & the Freedom to Be Human

January 29, 2017

"The arrival of AI will engender entirely new, unknown possibilities for humans and what they can achieve."

We stand at the beginning of a great transition: the man + machine workplace of tomorrow.

The integration of artificial intelligence into the workforce will have significant implications for virtually every employee and organization across the globe.


To help business and organizational leaders navigate these uncharted waters, we commissioned an in-depth academic research program at Goldsmiths, University of London. The idea for the study came from a set of questions at the heart of integrating AI in the industry. How will AI transform our world? How can AI boost productivity as well as the value each employee can generate?

How will workflows change – and what are the implications for job roles and the skillsets that are required to succeed in this new economy? Finally, how will AI change business itself, and what are the strategic considerations a CEO must make?

The result is FuturaCorp, an idealized human and machine organization, created as a carefully-studied exercise to assess how AI will change organizations and, by extension, our world.

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