TCX, or Transformative Customer Experience, will be a key strategic differentiator for the enterprise, regardless of size or vertical industry, in the age of digital transformation. Powered by automation, cognitive and AI technologies, enterprises must build TCX into their future IT and business investment plans if they want to get closer to their customers, build long-term customer relationships and dominate their competition.

At IPsoft, we believe in TCX because we know there are pioneering companies that are already making investments to transform and improve how they serve their customers, and gaining real business benefits from this approach.